About Pure Magic Vacations

Our Story

Pure Magic Vacations was founded in 2011 by Carolyn Williams, a leader whose infectious love for Disney was only rivaled by her love for her family.

Carolyn’s friends all knew her passion for Disney and Orlando vacations and they would often ask for her help to plan their trips, that was the beginning of Carolyn’s journey in the industry.  She returned to school and received her certificate in travel and tourism before joining a large national agency to gain experience.  

With the experience under her belt, Carolyn decided it was time to build an agency where she could focus on what she loved.  She was passionate about planning vacations that made special memories for her clients like she had with her family.  

Carolyn established herself as a superior leader in the industry and attracted agents who shared her passion.  She was a mentor who set the vision and principles that the agents carry on in her legacy today.  Carolyn’s life and business partner continues to lead the team of agents and carries on the dream they created together many years ago.

Who We Are

All the agents at Pure Magic Vacations have traveled extensively to the Disney Parks, Disney Resorts and have cruised on the beautiful ships of the Disney Cruise Line.  They visit Universal Orlando Parks and Resorts and enjoy various destinations around the globe.

They are all graduates of the College of Disney Knowledge, UniversalAndU Program, Agent Education Programs and industry training on various destinations and products.  

There is an agent for every family with different perspectives, needs and experience. From the very first moment that you contact our agency, we are working to find the very best deal for you and we are excited to share our passion!  From the first moment you contact our agency, you are working with a team that has acumulated and shares a wealth of knowledge and experience. Our team is eager to provide you with the best possible vacation experience and will continue to work with you from the date of first inquiry until your vacation is complete. We have agent for every family and are able to tailor your plans to meet your specific needs.

What We Do

Pure Magic Vacations is a very special travel agency offering you the best in Disney planning.  We offer the most comprehensive itinerary planning in the business and pride ourselves on booking the most desired dining reservations and special events for our clients. MY DISNEY EXPERIENCE created several new layers to planning the perfect adventure and we are here to help with it all.  From the initial set up to the last dining reservation, we will guide you through as much of the planning as you like, or we will plan the perfect itinerary on your behalf.  We are always watching the offers that come from Disney, and book your vacation like we book our own, getting the very best value for you and your family.  

Our travel agency’s knowledge of Disney products has earned us the distinction of being named an Authorized Disney Vacation Planner. We were given this special designation by Disney as a result of our agency’s ongoing focus and commitment to planning customized, magical trips to the Disney Parks, Disney Cruise Line and other Disney vacation destinations worldwide.


We are pleased to share that Pure Magic Vacations has partnered with Make-A-Wish® to help create life-changing wishes for children with critical illness. Wishes are an important part of a child’s treatment journey, providing hope when they need it most.


This November, our team is taking part in Make-A-Wish® Canada Trees of Joy.

Trees of Joy is now in its ninth year, and we are thrilled to be part of the experience for 2024. While it may look a bit different than in years past, we have accepted the challenge to raise $10,000 – to help grant the most heartfelt wishes to children with critical illnesses while bringing the magic of Trees of Joy into the homes of some very special wish children this holiday season! 

A wish gives children renewed energy and strength, brings families closer together and unites communities.

Trees of Joy is no exception, and we are looking forward to being a part of this life-changing experience!

In supporting our team, we will help continue to transform lives, one wish at a time..

Donate today on our online fundraising page HERE.

All donations will receive an automatic tax receipt.

Pure Magic Vacations Inc. 36 Killaloe Crescent Georgetown, Ontario, Canada, L7G 5N2 | 416-624-8772 | 800-651-8942 | info@puremagicvacations.ca

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